How To REALLY Use LinkedIn

For Employer Branding

How To REALLY Use LinkedIn - For Employer Branding

Location: Live or online

Languages: NL, EN, FR

Format: Interactive training

Profile: Marketeers or HR professionals (2-5 years experience)

Number of participants: Ideally 6, max. 10

Are you looking to attract more suitable candidates, as you are struggling to find relevant ones? Are you aware that jobseekers are savvier than ever, easily gathering information about what it's like to work at your company without even having to talk to a recruiter? You probably already know that LinkedIn is a great platform for employer branding, but maybe you have no clue where to get started? Or perhaps you are getting some results organically and you're now ready to boost and systematically create more attraction? Then this programme is for you (and your colleagues)!

Why are LinkedIn and employer branding a natural fit and how can you give your company that much needed employer branding boost in the current economic climate? Which LinkedIn basic elements can you quickly make use of? What are the best (employer branding) strategies that will work for you? And how does LinkedIn fit into that picture?

Time to tackle your employer branding strategy with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions for employer branding. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities of LinkedIn from different perspectives. Ready to get started?

This masterclass will strengthen your branding, networking and employer branding activities because you will

  Systematically learn how to properly build your employer branding via LinkedIn,
  Boost your employer branding,
  Provide the right content for the right target audience(s),
  Start more conversations that lead to more interested candidates!

LinkedIn Talent Solutions, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you'll be given a number of handy templates to use afterwards!


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For every participant to look professional on LinkedIn and leave a good first impression with their visitors.
For each participant to understand and apply the passive, active and proactive LinkedIn strategies.
For each participant to boost their employer branding and use LinkedIn (including Talent Solutions) more effectively.
For each participant to start more conversations that lead to more interested candidates.
For each participant to build a daily employer branding routine that results in consistent results.


Every participant needs a Laptop/pc, a stable internet connection, and a (free) LinkedIn account. Every participant has also read their company's social media policy.


Offline: 3 to 10 live workshops - half day per session & 3 x 60 minutes Q&A + "Updates" webinar

Online: 3 to 10 online workshops - 120 minutes per session & 3 x 60 minutes Q&A + "Updates" webinar


Get started with the Action plan, LinkedIn profile checklist and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info,…


  Why LinkedIn? What is Employer Branding?
  Passive, Active & Proactive (Marketing) Strategies
  How important is a first impression?
  How to create an attractive LinkedIn profile?
  How to combine corporate, professional and personal branding?
  The road to Thought Leadership
  How to start more conversations & attract more followers?
  What is the true value of your Company Page?
  Why "Content is King"?
  How to get more out of LinkedIn Groups?
  How to create your own playbook
  How to leverage employer branding materials effectively?
  How to get more out of LinkedIn with LinkedIn Marketing Solutions?
  Q&A + Next steps


Any questions?

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