Location: Live or online
Languages: NL, EN, FR
Format: Interactive training
Profile: Professionals in marketing or social media
Number of participants: Ideally 6, max. 10
Why are social media, your brand and targeted content a natural fit and how can you give your company that much needed brand boost in the current economic climate? How do you define the right goals and KPIs for your social media? What are the best strategies that will work for you? And which social media channels fit into that picture? How to get started on a content plan? And could you use some additional inspiration and creativity to knock the ball out of the park?
Time to tackle your social media aspirations with this comprehensive blended masterclass! We start with the basics and gradually take a deep dive into the more advanced solutions for setting up and rolling out a bespoke & strategic social media plan. Based on live examples, you will apply the methods and insights you have learned, so you can discover the full possibilities from different perspectives, including a tangible content creation and publication plan. Ready to get started?
This masterclass will strengthen your branding, networking and social media activities because you will
✔ Set tangible, realistic goals and KPIs for your social media activities,
✔ Boost your brand, start more conversations and extend your reach,
✔ Provide the right content for the right target audience(s),
✔ Acquire more insights in social media marketing and best practices!
Free LinkedIn tools, LinkedIn Advertising and other LinkedIn premium solutions are also covered. In addition to practical, live examples and customised exercises, you will also gain insights into best practices and you'll be given a number of handy templates to use afterwards!
For every participant to understand the importance of creating a strategic social media approach.
For each participant to set soft and hard KPIs regarding social media.
For each participant to boost their branding and social media activities.
For each participant to develop a content creation plan.
For each participant to build a daily social media routine that brings consistent results.
Every participant needs a Laptop/pc and a stable internet connection. Every participant needs to be able to install new apps/programmes on their device (if not, ask for our Zero Setup Lifehacking Programme!).
Offline: 3 to 10 live workshops - half day per session & 3 x 60 minutes Q&A + "Updates" webinar
Online: 3 to 10 online workshops - 120 minutes per session & 3 x 60 minutes Q&A + "Updates" webinar
Get started with the Action plan, content checklists, content plans and templates and all other additional supporting documents. Have access to one of the global LinkedIn experts for questions, more info…
✔ Why social media?
✔ Fundamental principles of (offline) networking
✔ General goalsetting & KPIs (hard & soft)
✔ Content prerequisites
✔ Who is your target audience?
✔ How to develop digital personas?
✔ Which social media platforms to focus on?
✔ Why do you need a content plan?
✔ How to create a ready-to-go content plan?
✔ Inspire vs. Educate vs. Entertain
✔ Manual vs. automated approach
✔ Additional supporting platforms & tools
✔ How to expand your reach?
✔ How to facilitate with a capital 'F'?
✔ Rules of engagement, privacy and escalation procedures
✔ Do's & Don'ts
✔ Q&A + Next steps